July 31, 2008 Subject:
Coca-Cola invades the Philippines
An early form of infommercial made by Coca-Cola for the Philippines in 1954. Extremely simplistic, it repeats over and over how Coke is like an old friend. Runs out of steam by the end.
November 29, 2003 Subject:
In a testament that I've been watching waaaay too many films, while watching 'Members Of The Family' I was like, "i've seen this before'.. then I found almost the exact same film here, under "Coca-Cola Bottling Plant, Arabia/North Africa!" it even has a musical number at the end! So, obviously, this was a worldwide effort to get people to drink more "pure, wholesome, refreshing, ice-cold Coca Cola" which is a "friend of the family" and can be enjoyed after many different Phillipine activities, like baseball, tennis, playing (excellent) hackysack, or during your pig roast. This film even dives in to the so-called "medicinal" qualities of coke, because it's so 'natural' surrrre. Anyways, the musical number at the end is badly lip-synched, go with the Coca-Cola Bottling Plant, Arabia/North Africa one.
August 21, 2003 Subject:
Coca-Cola conquers the Philippines
Gatherings of families and friends. Playing asketball, baseball, and tennis. And "pure, wholesome, delicious, ice-cold Coca-Cola." The phrase of hospitality is: "Let's have a Coke!" Good old Americana. Except this isn't America. It's the Philippines.
"Member of the Family," produced by Jam Handy in 1954, is a striking document of America's post-war influence and the beginning of corporate globalism. The film simultaneously appears to extol American values while also presenting Coca-Cola as a locally made product and an integral part of Filipino culture and industry.
While today Coca-Cola is available worldwide, in most countries, Coca-Cola also sells "local" drinks that are very much adapted to local culture and customs. We can see the beginnings of this type of globalism in movies like this.